News & Patch Notes

We Were Told to CHANGE OUR GAME TITLE?!

Happy's Humble Burger CultPublished: Jul 8, 2026, 8:34 PM

We had to change our game name for legal reasons!!1

Because apparently, y'all could mix up an indie title with a real-world burger joint.💀 No worries, though, because our team came up with a new kickass (in our opinion) name instead of * **Happy's Humble BURGATORY* **:

Welcome to Happy's Humble Burger Cultâ›§

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Q.: Why ‘cult‘?

A.: You play as brainwashed test subjects who find themselves stuck in the simulation, serving food and drink over and over again with no end in sight, driven by devotion to Asset Joy. In this post, we shared some bits about the game's lore - you can read it for more details.Oh, and BTW, this whole situation doesn't influence our set release date. So yeah, you cannot outrun lawyers, but you CAN outrun a huge mutated monster cow in our game when it launches on July 16, you see what I mean? Go wishlist the game if you *somehow *haven't already:

https://store.steampowered.com/app/3453910

*See you all in the Cult really soon.*

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](https://store.steampowered.com/app/3453910)